TEXT STYLES

H1 Primary / Hero

Font Name: Futura PT, Font size: 44px / 2.75rem | Line height: 120% | Font weight: 700

Heading 2 Secondary

Font Name: Futura PT, Font size: 36px / 2.25rem | Line height: 120% | Font weight: 600

Heading 3

Font Name: Futura PT, Font size: 28px / 1.75rem | Line height: 120% | Font weight: 600

Heading 4

Font Name: Futura PT, Font size: 24px / 1.5rem | Line height: 130% | Font weight: 600

Heading 5

Font Name: Futura PT, Font size: 20px / 1.25rem | Line height: 140% | Font weight: 600

Heading 6

Font Name: Futura PT, Font size: 18px / 1.125rem | Line height: 140% | Font weight: 600

Tagline

Font Name: Futura PT, Font size: 16px / 1rem | Line height: 130% | Font weight: 600

Tagline (small)

Font Name: Futura PT, Font size: 14px / 0.875rem | Line height: 130% | Font weight: 600

Text large Extra bold

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 800

Text large Bold

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 700

Text large Semi bold

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 600

Text large Medium

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 500

Text large Normal

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 400

Text large Light

Font Name: Noto Sans, Font size: 20px / 1.25rem Line height: 180% | Font weight: 300

Text medium Extra bold

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 800

Text medium Bold

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 700

Text medium Semi Bold

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 600

Text medium Medium

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 500

Text medium Normal

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 400

Text medium Light

Font Name: Noto Sans, Font size: 18px / 1.125rem Line height: 180% | Font weight: 300

Text regular Extra bold

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 800

Text regular Bold

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 700

Text regular Semi Bold

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 600

Text regular Medium

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 500

Text regular Normal

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 500

Text regular Light

Font Name: Noto Sans, Font size: 16px / 1rem  Line height: 180% | Font weight: 400

Text small Extra bold

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 800

Text small Bold

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 700

Text small Semi Bold

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 600

Text small Medium

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 500

Text small Normal

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 400

Text small Light

Font Name: Noto Sans, Font size: 14px / 0.875rem  Line height: 180% | Font weight: 300

Text tiny Extra bold

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 800

Text tiny Bold

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 700

Text tiny Semi Bold

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 600

Text tiny Medium

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 500

Text tiny Normal

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 400

Text tiny Light

Font Name: Noto Sans, Font size: 12px / 0.75rem  Line height: 180% | Font weight: 300

COLORS

Primary

#ED1C24

Secondary

#232021

Text

#232021

Accent

#ED1C24

Cornell Red

#AA0E13

Crimson

#840B0F

White Smoke

#F5F6F4

Platinum

#EBECE9

Neutral Lightest

#EEEEEE

Neutral Lighter

#CCCCCC

Neutral Light

#AAAAAA

Neutral

#666666

Neutral Dark

#444444

Neutral Darker

#222222